Privacy Policy

This is the privacy policy for Whitecroft and covers how we:

• Collect;

• Use;

• Disclose;

• Transfer;

• Store;

• Destroy / Remove your personal data; and

• The use of cookies on our website and how you can control these in addition to how you can contact us.

Please read this policy carefully. By using this website, and any services we offer via our website, you are agreeing to the processing of your data as set out below.

Introducing Whitecroft (South) Homes Ltd Whitecroft (South) Homes Ltd includes the following brands: • Whitecroft Homes • Whitecroft Land The pages on this website (‘the website’) are operated and published by … (“…”) on behalf of Whitecroft (South) Homes Limited (“Whitecroft (South) Homes Ltd”, “Whitecroft Homes”, “us” or “we”).

Our commitment to you

We are committed to safeguarding your personal information and we comply with all data protection laws including:

• The Data Protection Act 2018

• The GDPR – General Data Protection Regulations

• Any regulations made under or to supplement either of the above, relating to the personal information that we collect about you.

When do we collect personal information about you?

We may collect personal information when you:

• Visit/access our website.

• Contact us by telephone, email, letter or any other form of messaging.

• Visit our offices.

• Complete any of our contact or web forms or register to receive alerts or updates.

• Whenever you enter into any transaction with us, whether it’s in person or any other way.

• If you request information from us with a view to entering into a transaction with us.

This may include, for example, your:

• Name, title, address, contact details.

• Voice recording, video or photo images - We use these to correspond with you and answer your queries or take images at corporate events.

• Web browsing history, IP address or geo-location.

• Car registration - We use this for visitors to our office for visitor and car park management only.

How will we use this information?

We will only use your personal information where we have your consent or we have another lawful reason for using it. We may use personal information provided or obtained via this website to:

• Respond to your queries and feedback (for example if you have a question or submitted feedback via the website).

• Provide you with details of our products or with information you have requested.

• Provide you with alerts or updates where you have consented to receive these by registering on this website.

• Undertake data analytics to learn more about how you and others interact with this website.

When you visit our website, we use cookies to distinguish you from other users of our website. For detailed information on the cookies we use and the purposes for which we use them please refer to our Cookies Policy.

Any personal information given to us for a specific use or purpose will not be used for any other purpose without your notification and (where appropriate) permission.

Who we will share your information with?

We may share your information with other parties in order to provide you with the products or with the information you have requested; if we have a legitimate interest in doing so, for example, to respond to your query or feedback or where you have agreed to us doing so. Your information will be kept private and confidential, except where we are obliged/permitted to share it with third parties by law to meet our compliance obligations, to comply with other laws and regulations and to share with regulators or other authorities that Whitecroft are subject to. This may include using it to help detect or prevent crime (including money laundering or other crimes). We will only do this on the basis that it is needed to comply with a legal obligation.

How long do we store the personal data for?

We keep your personal data in line with our Data Retention and Classification policy. We retain information to comply with legal or regulatory requirements or for our legitimate purposes, such as responding to enquiries and may need to sometimes keep it for a longer period e.g. responding to requests from regulators etc. If we do not need to retain it for as long, we may delete, destroy or anonymise it sooner.

When determining retention periods, we consider the following:

• Maximum or minimum retention periods identified by the law or regulatory guidance.

• Contractual rights and obligations.

• Customer expectations, the nature of your relationship with us, the product you have with us.

• Current or future operational requirements.

• Forensic requirements, for example, the potential need to access data no longer actively used in order to manage or respond to complaints and disputes. • The risks involved in retention, deletion and removal.

• The cost of maintaining, storing, archiving and retrieving data.

• The capability or restraints of our systems and technology.

Your rights

You have certain rights in relation to your personal information - not all rights apply in all cases - and these are explained in more detail below:

Be informed: We do this by providing this Privacy Policy, by giving information on our websites, forms and telephone conversations at the time it applies.

Access your personal data/make a Subject Access Request: We will provide a copy of the personal data we hold about you upon your request at no charge to you.

Have inaccurate or incomplete personal data corrected: We will correct and/or update your personal data if you inform us or we identify that it is inaccurate or incomplete.

Request erasure: We will delete your personal data if:

• we no longer need it for the reason(s) we told you

• you object and we do not have an overriding valid business interest

What do we do?

Within reason, we will aim to make anonymous and/or delete any of the personal data which we hold in relation to you. It is in the nature of digital or computer records that we cannot guarantee that every trace or record of your personal data will be removed, but we will delete it as far as it is reasonably possible for us to do so.

Accessing our website from outside the UK

Depending upon your location, different privacy rules may apply as a matter of law. These are presently harmonised within the EU, but you should note that any personal information that we use or process is done so in accordance with the law applicable in England and Wales.

Changes to our privacy policy

We may make changes and update our privacy policy from time to time and in accordance with updated legislation. Any such changes will be shown here as part of our privacy policy and will apply from the date that they are published. We are unable to contact you directly to inform you of these changes, other than in response to a specific request made to our Data Protection Manager.

Contacting us concerning our privacy policy

Any contact you wish to make with us concerning this policy or how it works in practice should be directed to the Data Protection Manager. Please make your request in writing to info@whitecroft-surveyors.co.uk.